JOB DETAILS
Job reference
REQ01176
Date posted
24/02/2025
Application closing date
07/03/2025
Location
Woking
Salary
£19,500-£20,000 per annum depending on experience.
Package
Contractual hours
37.5
Basis
Full time
Job category/type
Marketing
Job description
ABOUT TRAFALGAR ENTERTAINMENT (TE)
We’re a leading theatre and live-entertainment group with a national and international footprint.
Co-founded by Sir Howard Panter and Dame Rosemary Squire in 2017, Trafalgar Entertainment is a business focussed on bringing people together to share in the live experience; through new productions, through the operation of amazing theatre and live-event spaces, and through distribution of live-streaming content. The group is home to Trafalgar Theatres, Trafalgar Theatre Productions, Trafalgar Releasing, Stagecoach Performing Arts, Drama Kids, Trafalgar Tickets, London Theatre Direct, Stagedoor App, Jonathan Church Theatre Productions and Chiswick Cinema.
Job Purpose Summary
Digital Marketing Administrator works alongside Trafalgar Education Marketing Team to provide support with the execution of student and franchise recruitment campaign across all digital channels for Stagecoach, Drama Kids and Creative Learning, whilst also completing training as part of a Level 3 Multi-Channel Marketer (MCM) Apprenticeship and gaining a Digital Marketing Professional (DMP) qualification from the Digital Marketing Institute.
Key Responsibilities & Accountabilities
Global campaigns and digital performance support:
- Help with the execution of paid search campaigns (Google Ads and Bing) for events, student and franchise recruitment
- Support with the delivery of Stagecoach and Drama Kids SEO strategy to improve brands’ visibility on search engines (Google and Bing) and keywords ranking
- Support with the delivery of lead generation activities for franchise recruitment
- Support with the execution of marketing plan to drive student and franchise recruitment
- Working with the marketing team to ensure our content, design and strategy are all synonymous with one another
- Support with negotiating and booking online and offline media to achieve the best price
- Support and advise franchisees with any enquiries about their digital account performance
- Keep abreast of digital changes
Cross-departmental responsibilities:
- Working closely with the marketing team to help support internal departments with marketing their products
- Contribute to the delivery of the Stagecoach’s annual International Conference and Drama Kids head office events
- Uploading materials to toolkits and/or intranets
- Distributing relevant creative to preferred suppliers as required
- Work with the team to feed into the creative content process for all outgoing channels
Ad hoc requests as necessary
Knowledge & Skills Required
- Knowledge of digital marketing channels
- An understanding of Print marketing channels and techniques
- Strong written and presentation skills
- Strong communication and interpersonal skills
- Able to work under direction with attention to detail
- Self-motivated with the ability to work autonomously
- Ability to stick to a plan in a dynamic environment
- Strong planning and organisational skills
- Good IT skills including an understanding of Microsoft Office, Google, Mailchimp, Canva, OneDrive, Hubspot*, Sage X3*, SEMrush*
- Ideal, but not essential as training will be given.
Other
- Understanding of the franchise industry desirable but not essential.
- Must be able to travel to events, training, conferences, and performances across the UK.
- Please note there will be some of hours work required (evening/weekend) to visit schools or attend events
- A full DBS check will also be required.
Apprenticeship Training
- You will complete Level 3 Apprenticeship training through a series of modules. This is with an external training provider who will liaise with you and your manager.
- 80% of your time will be your on-the-job learning through your role and 20% will be off-the-job training
- There is potential for you to learn from other teams in the wider business
- You will complete an End Point Assessment to finish the Level 3 Apprenticeship
- This apprenticeship is dual-accredited with the globally esteemed Professional Diploma in Digital Marketing from the Digital Marketing Institute, the global leader in digital marketing education. This is an opportunity to pursue the most widely taken, fully accredited Digital Marketing certification course in the world.
If this sounds like you, we'd love to hear from you. Please submit a CV and Covering Letter as to why you think you are suitable for the role via the Recruitment Portal.
Trafalgar Entertainment is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applications from people in groups where we are under-represented, for example people with disabilities, from minority ethnic groups, older returners and people who are neurodivergent.
We are curious, courageous, and ambitious, empowering people to challenge and innovate in pursuit of excellence.
